The goal of this project is to understand how to improve Riipen's social media strategy for targeting 18-24 year old students. This will involve several different steps for the students, including:

- Researching current trends in social media usage among 18-24 year old students.

- Analyzing Riipen's current social media presence and identifying areas for improvement.

- Developing a strategy for targeting 18-24 year old students on social media.

- Creating content that is tailored to this demographic.

- Testing the developed strategy and making improvements based on feedback.

By the end of the project, students should demonstrate:

- Understanding of current trends in social media usage among 18-24 year old students.

- Understanding of Riipen's current social media presence and areas for improvement.

- Development of a strategy for targeting 18-24 year old students on social media.

- Creation of content that is tailored to this demographic.

- Testing of the developed strategy and making improvements based on feedback.

Final deliverables should include:

- A written report explaining the research process and outcomes.

- A presentation summarizing the research process and outcomes.

• weekly meetings with the team
• provider students access to data and other relevant information