Millennial Marketing Communications Plan
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
In our efforts to target a new demographic of Millennial consumers, we have experienced challenges maintaining a consistent voice across media channels. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target Millennial market.
For this project, you will need to:
- Understand our brand and mission.
- Conduct research on our users, stakeholders, and competitors.
- Analyze our competitive landscape.
- What tasks will learners need to complete to achieve the project goal?
-
We want to increase our brand awareness in the millennial segment through a mission-aligned marketing campaign that works within our budget and time constraints. We also want you to do an in-depth review of the market.
- What is the main goal for this project?
-
In our efforts to target a new demographic of Millennial consumers, we have experienced challenges maintaining a consistent voice across media channels. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target Millennial market.
For this project, you will need to:
- Understand our brand and mission.
- Conduct research on our users, stakeholders, and competitors.
- Analyze our competitive landscape.
- What tasks will learners need to complete to achieve the project goal?
-
We want to increase our brand awareness in the millennial segment through a mission-aligned marketing campaign that works within our budget and time constraints. We also want you to do an in-depth review of the market.
About the company
- https://spglobalinc.ca
- 2 - 10 employees
- Business services, Construction, engineering & trades, Hospital, health, wellness & medical
Helping pharmaceutical manufacturers and biotech firms grow and evolve in an emerging market and trading medical equipment and medicine across the world.