Marketing Strategy & Plan
Project scope
Categories
Communications Market research Sales strategy Marketing strategySkills
marketing strategies target market marketing communications strategic marketing scheduling brand awarenessDevelop a marketing strategy and plan to grow our business and engage our target market, with a desire to drive brand awareness and increase trial.
Considerations for the project should be:
· Competitive analysis
· Segmentation and target analysis
· Positioning strategy
· Marketing communication plans
· Implementation plan including scheduling, budget breakdown and metricsBuild a strategic marketing plan to define and launch a new plant-based product into the Canadian market.
Share feedback and recommendations about the project deliverables with the students and instructor.
Be available for a quick phone call with students.
About the company
Founded by Ameen Fadel, at the age of 16 in Lakeshore, Ontario, Cedar Valley Selections began with the creation of Canada’s FIRST bottled Fattoush Salad Dressing. With a small grant from Ameen’s school board and his mom’s signature recipe, he had all he needed to begin his venture.
Following over a year of product development, testing, and sampling with Ameen's high school teachers, Cedar Valley Selections’ Signature Fattoush Dressing was ready. After just selling to family and friends, Ameen approached his first local deli in Belle River, ON and had finally brought Canada its very first bottled Fattoush Dressing. To pair with the dressing, Cedar Valley also manufactures pita chips. Currently there is a line up of 7 dressings/marinades and 3 flavours of pita chips. All products are clean label, preservative-free, using only healthy oils and fresh ingredients. We are in stores across Canada, on e-commerce and in the food service industry.
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