Information Management Working Group - Internal Branding
Project scope
Categories
Communications Marketing strategySkills
innovative creativity & lateral thinking proactiveness team-work time management The Information Management Working Group (IMWG), with representatives from all pillars, was created in 2017 by the Enterprise Business Intelligence (EBI) Steering Committee to provide direction and oversight on information management and governance with the vision of Service-wide expansion.
As part of this project, the students are expected to:
1. Identify the requirements of the IMWG agenda and the BIAU objectvies and apply to the style, colours, templates of the output
2. Identify technological requirements expected from the TPS to integrate with their current technology infrastructure, wherever applicable
3. Keep in mind the core values, maintain professionalism and work in line with current TPS policies and philosophy
4. Provide their work in multiple formats for ease of use at TPS (eg. PNG, JPEG, etc)
5. Accept feedback from IMWG group and make revisions where needed to arrive at final version of output
1. Multiple logo proofs with three variations of your log: a primary logo (text with graphic), a text-only logo, and a graphic-only logo
2. Multiple banner proofs with three variations (as extensions of the logos)
3. A multi-page PDF Visual Branding Guide including the chosen logo, with components explained, rationale behind the design, and the story supporting it
4. A completed sample letterhead, business card, badge
About the company
To Serve and Protect.
“We are dedicated to delivering police services, in partnership with our communities, to keep Toronto the best and safest place to be.”
Core Values:
- Service at our Core
- Do the right thing
- Connect with Compassion
- Reflect and Grow