Digital Content Creation - Social Media and Copy
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
4 individual positions available
We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.
We are looking to provide value for our followers and e-mail subscribers. Given that our products are mainly suited for pet owners, we need to create content related to pet ownership and pets in general.
Two students will be assigned to social media and graphic design, two students will be assiged to blogging and email campaigns
To accomplish this, we expect the students will:
Bloging students will: Oversee the blogging content pipeline from beginning to end (research, rough draft, finished copies). Students will assist with multi-channel campaigns and coordinate with social media and web outlets to launch blogs. This role build on the previously established role, continuing the execution of the established content strategy. Students are also responsible for monitoring and evaluating campaign effectiveness to optimize future campaigns.
Social Media students will: Oversee the social media channels for Instachew. Create engaging graphics for social media channels, optimizing content for Instagram, TikTok, and Facebook. Students will utilize data to create content pipelines and engage with fans on respective channels. Students are also responsible for monitoring stats on a bi-weekly basis to support marketing strategy. This role builds on the previously established role and includes additional involvement in paid media campaigns.
If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
A student or team with excellent writing and video skills would be the ideal candidate for this project.
- What is the main goal for this project?
-
4 individual positions available
We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.
We are looking to provide value for our followers and e-mail subscribers. Given that our products are mainly suited for pet owners, we need to create content related to pet ownership and pets in general.
Two students will be assigned to social media and graphic design, two students will be assiged to blogging and email campaigns
To accomplish this, we expect the students will:
Bloging students will: Oversee the blogging content pipeline from beginning to end (research, rough draft, finished copies). Students will assist with multi-channel campaigns and coordinate with social media and web outlets to launch blogs. This role build on the previously established role, continuing the execution of the established content strategy. Students are also responsible for monitoring and evaluating campaign effectiveness to optimize future campaigns.
Social Media students will: Oversee the social media channels for Instachew. Create engaging graphics for social media channels, optimizing content for Instagram, TikTok, and Facebook. Students will utilize data to create content pipelines and engage with fans on respective channels. Students are also responsible for monitoring stats on a bi-weekly basis to support marketing strategy. This role builds on the previously established role and includes additional involvement in paid media campaigns.
If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
A student or team with excellent writing and video skills would be the ideal candidate for this project.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
- How will you support learners in completing the project?
-
- Opportunity to work closely with marketing and operations team
- multiple weekly checkpoints
- skill building sessions
About the company
- https://www.instachew.com
- 2 - 10 employees
- Consumer goods & services
At INSTACHEW we had a realization that there was a lack of presence for innovative pet products in the North American market, like a smart pet feeder or a smart litter box. That is why in 2017 INSTACHEW launched with its flagship product, the Instachew Smart Pet Feeder. Since then INSTACHEW has partnered with leading players in the smart pet products category to introduce innovative products to all pet owners.
INSTACHEW's collaboration with PETKIT has introduced a series of pet products that pet owners love. For example, the Eversweet Smart Water Fountain, shown on your left, has been a huge success with our customers.