Paired Startup Food Product Business
Project scope
Categories
Branding & style guides Communications Project management Sales strategy Social media marketingSkills
strategic planning survey development communication target market marketing content design business marketing sales management brandingWe are a new food product business looking to take part in the tranformation of the food industry to more health concious, natural products. We wil be working on importing food commodities that are not well known in North America and are of high nutrtion and health benefits. Creating a versatile line of produts and snacks that will allow for a healthier alternative to mainstream food options. Furthermore, we would like to avoid waste by developing byproducts that allow us a zero food waste line.
This project will offer students the opportunity to be exposed to the many different aspects and tasks of starting a new business. It will allow them to develop their ability to solve problems the highly regulated food industry, communicate with worldwide suppliers and manage multiple facets of business from one desk. Through collaboration with the company creator's, there is a great variety of tasks and objectives that students can work on in order to achieve the required goals for launch. From crunching numbers to package design, we will work together in a small team to reach our goals based on our timelines.
Tasks include but not limited to:
- Developing business, marketing and strategic plans
- Product sourcing and supply chain
- Communicating with suppliers from all over the world
- Developing branding ideas and marketing avenues
- Solving problems to ensure product compliance with any applicable regulations such as import/export, food safety, permits, licenses, etc..
- Developing a timeline with management team to ensure timely and realistic goal achievance
- Develope company manuals such as policies, customs compliance, preventative controls, etc...
- Calculate startup costs along with contingencies and possible sources of funding
- Study market and competitor profiles and their strengths and weaknesses lie
- Identify sales and marketing avenues along with visual and written pitches for promotion
- Develop surveys to analize product strengths, potential and target markets
- Develop content, design, company letterhead, branding and copywright for communication and public education
Students will be working directly with the startup team and will be in constant communication should they need any assistance or guidance during this partnership. We hope this gives you a good scope of what to expect with us and we look forward to working and learning together!
About the company
We are a food business startup. Our project will cover multiple lines of products using imported nuts. Our aim is to develop a line of zero waste products tat would limit food waste as well as provide a healthier snacking alternative to our evergrowing population. We will be seeking the help of students in this project as we progress and grow our line. We hope to meet and develop a relationship with talented individuals that may stem into future opportunities.