The main goal for the project is to improve the digital marketing strategy and update the company's Facebook and website to better engage with consumers and promote the message of active recycling participation. Additionally, the project aims to create survey templates to gather feedback from consumers about their recycling habits and preferences.

This will involve several different steps for the students, including:

- Researching the current digital marketing strategy and identifying areas for improvement.

- Creating and implementing a new digital marketing plan that emphasizes consumer engagement and education about recycling.

- Updating the company's Facebook page with engaging and informative content.

- Updating the company's website to make it more user-friendly and informative about recycling initiatives.

- Developing survey templates to gather feedback from consumers about their recycling habits and preferences.

By the end of the project, students should complete the following list of activities:

- A new digital marketing plan with specific strategies for consumer engagement and education about recycling.

- Updated Facebook page with engaging and informative content.

- Updated website with improved user interface and informative content about recycling initiatives.

- Survey templates for gathering feedback from consumers about their recycling habits and preferences.

Final deliverables:

- A comprehensive report outlining the new digital marketing plan and the updates made to the Facebook page and website.

- Completed survey templates for gathering consumer feedback.

We will be assigning dedicated staff members to provide one-on-one guidance and regular feedback. Ensure learners have full access to essential digital marketing tools and technology, including software for SEO, content creation, and analytics. Facilitate access to necessary data for market research and campaign analysis.