Google Ads Campaigns: Fund-Raising and Client Acquisition
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Centre Solaris is a Canadian charity that runs different programs to cater to low-income families in Quebec. The organization is moving some of its programming and operational activities online, as a result of COVID19 adaptation efforts.
The tasks will be focused on one of the following campaign (s):
1) Promotion of the current online fund-raising raffle campaign The company has just launched an online raffle and needs a digital marketing person to help promote it using Google Ads campaigns;
2) General online fund-raising for the organization using Google Ads;
3) Online clients acquisition campaigns using Google Ads. The campaigns will be focused on our summer camp programs, healthy and active living, and anti-bullying and self-defense programs.
A participant with graphic designer skills is required for this project to develop visual assets for the Google Ads campaigns including graphics, short videos, text copies. The graphics designer will be working in close collaboration with other participants to support Google Ads campaigns with content and visuals.
The responsibilities include the following:
- Keywords analysis and selection;
- Google Ads campaigns designs and implementation;
- Ongoing campaigns monitoring, analysis, and adjustments;
- A/B testing of various campaigns to select the most effective campaigns;
- Reporting.
- What is the main goal for this project?
-
Centre Solaris is a Canadian charity that runs different programs to cater to low-income families in Quebec. The organization is moving some of its programming and operational activities online, as a result of COVID19 adaptation efforts.
The tasks will be focused on one of the following campaign (s):
1) Promotion of the current online fund-raising raffle campaign The company has just launched an online raffle and needs a digital marketing person to help promote it using Google Ads campaigns;
2) General online fund-raising for the organization using Google Ads;
3) Online clients acquisition campaigns using Google Ads. The campaigns will be focused on our summer camp programs, healthy and active living, and anti-bullying and self-defense programs.
A participant with graphic designer skills is required for this project to develop visual assets for the Google Ads campaigns including graphics, short videos, text copies. The graphics designer will be working in close collaboration with other participants to support Google Ads campaigns with content and visuals.
The responsibilities include the following:
- Keywords analysis and selection;
- Google Ads campaigns designs and implementation;
- Ongoing campaigns monitoring, analysis, and adjustments;
- A/B testing of various campaigns to select the most effective campaigns;
- Reporting.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://www.centre-solaris.org
- 2 - 10 employees
- Non-profit, philanthropic & civil society
The mission of the organization is to promote active and healthy life among underprivileged kids from families with low income, to provide relief from poverty by supplying food and other basic supplies to persons of low income, and to render assistance to the low-income unemployed to find jobs and selfÂemployment. The clientele comes from diverse cultural and ethnic backgrounds.