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Draft E-commerce Website Insights & Recommendations

Closed
tabl'eau Filtered Water
tabl'eau Filtered Water
Mississauga, Ontario, Canada
Ashley Stephens
Ashley Stephens
Director, Marketing & Events
(1)
2
Project
Academic experience
80 hours per learner
Learner
Anywhere
Advanced level

Project scope

Categories
Marketing strategy
Skills
inventory control project scoping wholesaling business to business business-to-consumer customer service search engine optimization management
Details

tabl’eau is a premium water company offering filtered sparkling and still water solutions in the hospitality, office and events customer categories. tabl’eau sets itself apart with product quality, function, design and aesthetic. tabl’eau has earned it's place as a premium/luxury brand through its customer base and strategic alignments. The icon of the brand is the bottle, referred to as a ‘carafe’. Each carafe is hand-made from recycled glass and has been offered exclusively to our customer base via B2B wholesale. Demand has since emerged for a B2C solution to sell the iconic carafe and the glassware collection directly to retail customers; therefore, tabl’eau is contemplating the launch of an e-commerce store.

Upon completion, the project findings will be a part of the support information available to our tabl’eau Team. The findings will assist the Team in making well informed decisions as we build out our e-commerce program.

Project Scope:

Project scopes may include, but are not limited to:

1. E-Commerce Site [Insights & Recommendations]

  • 2 Products: 750mL & 1.5L Carafes (with ability to integrate additional products)
  • Product quantity selection
  • Customization (custom etching, message in a bottle)
  • Consideration of SEO fundamentals and add-ons (HARO, Pitchbox for PR/Media traction)
  • B2B, B2C (B2E)

2. E-commerce Customer Journey

  • Product selection experience
  • Payment experience (payment gateways, currency of choice, taxes, shipping & handling fee)
  • Post-purchase confirmation experience

3. Inventory Management

  • Audit/recommend inventory control software to integrate into E-commerce page

4. Fulfillment & Shipping

  • Audit & recommend shipping methods (US & Canada)
  • Ship and track updates
  • Fulfillment and logistics reporting
  • Additional recommendations for distribution

5. Customer Service

  • Audit & recommend customer service plug-ins for E-commerce CSR
  • Issues management: Damaged item(s), returns

Deliverables:

  • Executive Summary
  • Objectives [See project scope below]
  • Detailed Written Report
  • 10-15 Minute Presentation Deck with 5 Minute Q&A

Deliverables
No deliverables exist for this project.

About the company

Company
https://www.tableaufilteredwater.com/
Mississauga, Ontario, Canada
2 - 10 employees
Food & beverage

tabl’eau filtered water is a provider of state-of-the art water filtration and dispensing systems, supplying premium chilled sparkling and still filtered water to select restaurants, hotels/resorts, offices and events.

tabl’eau filtered water provides exceptional drinking water while advocating sustainability. From award-winning restaurants to environmentally aware offices, tabl’eau’s scalable, on-site water system solution eliminates the need for traditional bottled water, while lowering the carbon footprint from packaging, transport and recycling of water bottles.

tabl'eau Filtered Water Solutions:

- Eliminating 99.9% of common contaminants
- Filtration to .02 micron (the highest NSF rating currently available)
- Consistent chilled sparkling and still filtered water