EduTutor 2 - SEO - Marketing - Research

Closed
EduTutor
Toronto, Ontario, Canada
CU
CEO
(160)
4
Preferred learners
  • Canada
  • Academic experience
Categories
Market research Search engine optimization
Skills
marketing strategies customer acquisition management communication marketing search engine optimization research
Project scope
What is the main goal for this project?

The scope of the project is to do research, marketing and to implement a SEO strategy to best improve our company's customer acquisition. Specifically, we have a contract with the PVNCCDSB, a catholic school board in southwest Ontario. The research will be to identify the clients and people within the board that we can contact regarding our free services. Once we identify our customers, creating a marketing strategy aimed at those clients would be an essential next step. Finally, implementing the SEO strategy would be the final step. Students will work directly with the CEO of the company on a weekly basis. By the end of the project, the research will help the company focus their marketing strategy even further and students will have an opportunity to implement some of their ideas.

What tasks will learners need to complete to achieve the project goal?

Students will be working on research on customer acquisition through SEO. Communication between the student team, customers and the CEO will be invaluable during the project. Students will come up with marketing ideas that will be acted upon during the 8 weeks of the project.

About the company

EduTutor is a social venture whose goal is to provide affordable and quality tutoring for students. Our other mandate is to provide BIPOC university and college students the opportunity to teach our clients and to learn how to teach from professional instructors.