Competitor Analysis for Chrome Bookmark Management Extension Part 2

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Pondr
Vancouver, British Columbia, Canada
KT
Co-Founder & CEO
(33)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Business strategy Product management Competitive analysis Website development
Skills
competitive analysis management
Project scope
What is the main goal for this project?

The main goal of this project is to conduct a competitor analysis of other Chrome extensions for bookmark management. This analysis should include both direct and indirect competitors, as well as competitors in the same space. Depending on the yield, we may just focus on one category first (eg: direct only). Goal is to find features and perks they offer and contrast with our current offering.


This will involve several different steps for the students, including:


- Researching and identifying direct and indirect competitors in the Chrome bookmark management extension space.


- Analyzing the features and perks offered by each competitor.


- Contrasting the features and perks of competitors with the current offering of Pondr.


- Compiling a report with the findings and recommendations for Pondr's bookmark management extension.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities:


- A comprehensive list of direct and indirect competitors in the Chrome bookmark management extension space.


- An analysis of the features and perks offered by each competitor.


- A contrast of the features and perks of competitors with Pondr's current offering.


- A detailed report with findings and recommendations for Pondr's bookmark management extension.



Final deliverables:


- A written report with the findings and recommendations.


- Presentation of the report to the Pondr team.


How will you support learners in completing the project?

You will be attending our weekly company meetings as well as frequent mentoring from department leads. We have a team with a diverse background to maximize on help available to you.

About the company

It's just as easy to forget a bookmark as it is to make one. Save a webpage for later and never worry about forgetting to revisit it.

Pondr integrates bookmarking with your calendar and finds the time for you.