Social Marketing and Brand Ambassadors' Project
Project scope
Categories
Communications Project management Public relations Product or service launchSkills
user generated content social marketing social media marketing search engine optimizationWe are preparing to re-launch our brand ambassadors program by March 15, 2022. This project involves working with our team to create the content, FAQ's and offers that we want to make available to potential brand ambassadors. This project will start on February 1 and run until March 15.
- SEO Strategy & Recommendations - provide content suggestions and recommendations to increase search visibility
- Strategic Social Media Marketing - develop and implement strategies for improving our online presence and increasing engagement; work with our team on our User Generated Content Plan
Students will work closely with the primary project manager who is supervising and available for questions. This will also include 5 hours of focused mentoring on their area of choice.
We will plan to communicate with our virtual intern(s) using these communication tools: Company Slack channel, Zoom, in person if applicable
Primary contact: (Christal Earle, Founder&CEO)
Secondary contact: (Rachel Derkach, COO)
About the company
Brave Soles are handmade leather shoes with hand-cut recycled tire soles and accessories. Through our simple processes, we help to generate employment for 20 people in both Canada and Dominican Republic. We are also focused on keeping our processes simple, easily reproduced and able to provide many avenues of enterprise that helps to make a more equitable world. We are ecommerce based but sell through many channels.