Market Research - Natural Preservatives in Foods

Closed
DLA & Associates Inc.
Montreal, Quebec, Canada
Dmitri Boudovitch
DIRECTOR
(87)
4
Preferred learners
  • Canada
  • Academic experience
Categories
Communications Market research Competitive analysis Sales strategy
Skills
competitive analysis market research data analysis research
Project scope
What is the main goal for this project?

DLA & Associates Inc is in the process of developing a line of natural ingredients to improve shelf life of various foods. Amaranth is known to have such properties and the company is exploring this botanical ingredient as a food additive with preservation properties.

We want to better understand our competitive environment and market potential.

The research will include:

  • Overview of natural ingredients used in the food industry as preservatives
  • Industry size and market potential
  • Competitive landscape and SWOT analysis
  • Strategic positioning of our technology.

The final project can come in the form of a report. For Level Up students, students can pick certain areas to research if there is not enough time for all of these topics, for example - just an overview of the market, or just a competitive analysis, etc.

What tasks will learners need to complete to achieve the project goal?

The project will involve the following activities:

- market research

- literature review

- data analysis

- report writing

The deliverable will include a final report.

How will you support learners in completing the project?

We will provide at least 5 hours of mentorship and supervision. We will be available for ad-hoc guidance sessions and tutoring.

About the company

DLA & Associates Inc. focuses on international trade, consulting, and product development in the agricultural space. The company exports Canadian agricultural products, provides Canadian and foreign companies with consulting on international trade, and works on the development and commercialization of various innovative technologies to improve food quality.