Social Media Plan for Vloe's client : Assembl-It Inc.
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to develop a comprehensive social media plan for Assembl-It Inc., an online retailer for Ready-To-Assemble furniture supplied by Canadian businesses. The plan should focus on promoting the ready-to-assemble furniture from assembl-it.ca, targeting the appropriate audience, and increasing brand awareness and sales through social media platforms.
This will involve several different steps for the students, including:
- Conducting market research to identify the target audience for the ready-to-assemble furniture.
- Developing a content strategy for social media platforms to showcase the furniture and engage the audience.
- Creating a social media calendar with a schedule for posting and promoting the furniture.
- Identifying key performance indicators (KPIs) to measure the success of the social media plan.
- Collaborating with the Vloe team to align the social media plan with the overall marketing strategy.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following tasks:
- Market research report outlining the target audience and their social media behavior.
- Content strategy document with planned posts, visuals, and engagement tactics.
- Social media calendar outlining the schedule for posting and promotions.
- KPI framework for measuring the success of the social media plan.
- Presentation to the Vloe team outlining the social media plan and its alignment with the overall marketing strategy.
Final deliverables:
- Comprehensive social media plan document.
- Social media calendar with scheduled posts and promotions.
- Presentation slides for the Vloe team.
- What is the main goal for this project?
-
The main goal for the project is to develop a comprehensive social media plan for Assembl-It Inc., an online retailer for Ready-To-Assemble furniture supplied by Canadian businesses. The plan should focus on promoting the ready-to-assemble furniture from assembl-it.ca, targeting the appropriate audience, and increasing brand awareness and sales through social media platforms.
This will involve several different steps for the students, including:
- Conducting market research to identify the target audience for the ready-to-assemble furniture.
- Developing a content strategy for social media platforms to showcase the furniture and engage the audience.
- Creating a social media calendar with a schedule for posting and promoting the furniture.
- Identifying key performance indicators (KPIs) to measure the success of the social media plan.
- Collaborating with the Vloe team to align the social media plan with the overall marketing strategy.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following tasks:
- Market research report outlining the target audience and their social media behavior.
- Content strategy document with planned posts, visuals, and engagement tactics.
- Social media calendar outlining the schedule for posting and promotions.
- KPI framework for measuring the success of the social media plan.
- Presentation to the Vloe team outlining the social media plan and its alignment with the overall marketing strategy.
Final deliverables:
- Comprehensive social media plan document.
- Social media calendar with scheduled posts and promotions.
- Presentation slides for the Vloe team.
- How will you support learners in completing the project?
-
Advice and support and availability at all times to guide the student and answer questions. Access to all required tools for the task.
About the company
- https://www.vloe.ca
- 2 - 10 employees
- Marketing & advertising, Consumer goods & services, Sales, Transport, trucking & railroad
Advertising agency specializing in Google Ads, Meta Ads, Newsletters, Shopify stores and website management.
This project is for Vloe's client.