We would like students to help us rebrand and create a new sales strategy for the Health and Wellness sector of the company (Sinew Fitness). Sinew Fitness offers fitness, nutrition and lifestyle coaching and training. Our services include: In-person coaching, virtual training and online coaching.

In it's inception, the main emphasis was placed on growing in person services through it's Strength Camp Program (https://www.youtube.com/watch?v=X6gjTp4s_K4). With the realization that over 90% of revenue has been generated from Virtual Training and Online Coaching, we see this as an opportunity to grow and have more of a broader reach.

The 3 main objectives of this project are:

1.) Rebranding should be geared towars big ticket clients and corporations looking to develop health and wellness programs for staff. For this we need a new brand identity.

2.) Develop a sales strategy to increase lead generation and revenue.

3.) Scale the business (develop model that can be sold).

To accomplish this, we expect the student(s) will:

• Develop a strategy for rebranding and relaunch (Fitness, Nutrition, Lifestyle brand)
• Redesign website (UX Design, SEO)
• Develop Marketing Strategy (Social Media Marketing, Digital Marketing)
• Create strategy to scale business by developing a model that can be sold, easily taught to staff and easily implemented at company sites.

Students will work closely with the President who is supervising and available for questions via email. This will also include bi-weekly meetings where adjustments to the students' tasks and duties can be made if necessary.