Brave Soles' Customer Research Project
Project scope
Categories
Communications Market research Project management Customer segmentationSkills
customer communications management project management marketing strategies wholesaling researchOur goal is to build our export plan and this project will help us identify potential customers in the areas we want to target this year.
- customer communications: research potential customers for wholesale and retail partnerships that are focused on sustainable fashion in the markets that we are focused on.
- project management: work with our CEO to review and build marketing strategy
Students will work closely with the primary project manager, Christal Earle, who is supervising and available for questions. This will also include 5 hours of focused mentoring on their area of choice.
We will plan to communicate with our virtual intern(s) using these communication tools: Company Slack channel, Zoom, in person if applicable
Secondary contact: (Rachel Derkach, COO)
Primary contact: (Christal Earle, Founder&CEO)
About the company
Brave Soles are handmade leather shoes with hand-cut recycled tire soles and accessories. Through our simple processes, we help to generate employment for 20 people in both Canada and Dominican Republic. We are also focused on keeping our processes simple, easily reproduced and able to provide many avenues of enterprise that helps to make a more equitable world. We are ecommerce based but sell through many channels.