Our company would like to analyze medical data. We believe we know a lot about our consumers and target consumer base, but we need to look beyond the buyer and examine our industry.

We would like to collaborate with students to identify key market trends and assist in our go-forward plans.

This will involve several different steps for the students, including:

• Familiarizing themselves with our products, target market, and industry.
• Analyzing growth trends, stagnation patterns and decline analytics.
• Identifying areas of promising innovation and areas that are slowing down.

Bonus steps in the process would also include:

• Recommending strategies to best position our company.

By the end of the project, students should demonstrate:

• Familiarity with our products, market and industry
• Understanding of growth trends and stagnation patterns
• Identification of areas of promising innovation

Bonus steps would include:

• Recommending how we can best position ourselves within the industry

Final deliverables should include

• A final report.
• A 10-minute presentation.