Social Media Creation

Closed
StrongerU Senior Fitness
LaSalle, Ontario, Canada
Emily Johnson
Founder and Creative Director
(9)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Digital marketing Social media marketing
Skills
senior fitness newsletters social media content hootsuite (social media management software) long-term care
Project scope
What is the main goal for this project?

StrongerU Senior Fitness is a globally unique fitness education company. We train life enrichment and wellness staff working in retirement communities and long-term care homes through our online course and through monthly class content.


We are offering an opportunity for a student to help us with designing social media content across our platforms include: LinkedIn, Facebook, Twitter, and Instagram, as well as our weekly newsletter.


This will involve:

  • Familiarizing yourself with our company, social media goals and target market.
  • Planning and designing content and copy for each channel.
  • Scheduling posts in Hootsuite and newsletter content in Mailer lite
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Understanding of our company and goals
  • Creation of two moths of social media content and copy scheduled in Hootsuite and Mailerlite
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our current products and social media marketing
  • Our customer and industry insights
  • Input on choices, problems or anything else the students might encounter.
Supported causes
Good health and well-being
About the company

StrongerU Senior Fitness empowers recreation, fitness, and wellness professionals, and senior-serving organizations to deliver exceptional senior fitness experiences. We are the first senior fitness education company globally to offer online instructor certification and 30 minutes of new class content monthly in a rotation of four formats: Cardio, Strength, Stretch, and Circuit. Individuals and organizations across Canada, the US, Australia, and New Zealand have become StrongerU Senior Fitness Instructors to enhance the health and fitness of the seniors they serve.