The Ethical Dilemma - Helping HENRY stay ethical and sustainable!
Project scope
Categories
Market research OperationsSkills
ethical standards and conduct circular economy sustainable business business ethics selling techniquesThe goal for this student group is to help HENRY (a textile brand) with its ethical challenges. HENRY was already set up as an ethical business, to challenge the problems of fast fashion. HENRY sells organic, traceable clothes that are made in an ethically accredited wind-powered factory. It doesn't use plastic and inks derived from animals.
Nonetheless, HENRY struggles with an underlying ethical question: Considering climate change, should we even keep on selling clothes - even if it is sustainable and from a circular economy - knowing that there are enough already-existing clothes around the world?
In a way, the answer to fast fashion might not even be slow and ethical fashion, but a change of mind regarding clothing and consumerism. A lot of people should not buy new clothes and could use old existing clothes in the long run.
But how should HENRY resolve these ethical questions by creating a sustainable business, also in terms of finances?
About the company
We are a global innovation studio committed to co-creating positive and meaningful changes. We create positive impact through innovation.
We design innovation ecosystems to empower and support client projects. We offer end-to-end services to our clients, from strategy to execution and management.