Workshop planning
Preferred learners
- Brighton, England, United Kingdom
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Challenge Outline: Using a user-centred design process, develop and present concepts for an imaginative Future Home: Future Self workshop and marketing ideas to promote it to home improvers between 50-65 years old. The workshop needs to be:
· Easily repeatable
· Appropriate for home improvers 50-65 years old and their families
· Hosted online
· 1 hour duration
Key aims/objectives:
1) Identify ways to understand the profiles of our potential attendees i.e. stages of home improvement, in need of advice, design support, products or installers
2) Develop 3 concepts for the workshop format and present with rationale
3) Develop the materials to go with the chosen concept
4) Develop a marketing plan for promoting it via appropriate channels
5) Develop an online questionnaire to gather feedback as part of the workshop
- What is the main goal for this project?
-
Challenge Outline: Using a user-centred design process, develop and present concepts for an imaginative Future Home: Future Self workshop and marketing ideas to promote it to home improvers between 50-65 years old. The workshop needs to be:
· Easily repeatable
· Appropriate for home improvers 50-65 years old and their families
· Hosted online
· 1 hour duration
Key aims/objectives:
1) Identify ways to understand the profiles of our potential attendees i.e. stages of home improvement, in need of advice, design support, products or installers
2) Develop 3 concepts for the workshop format and present with rationale
3) Develop the materials to go with the chosen concept
4) Develop a marketing plan for promoting it via appropriate channels
5) Develop an online questionnaire to gather feedback as part of the workshop
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://www.thespringgroup.com/team
- Hospital, health, wellness & medical
Spring is an innovation and PR consultancy and we are currently developing a new social enterprise – Future Proof My Home. Our experience includes designing services, events, product launches and communication campaigns for clients in the home improvement sector (most recently Kingspan, Potton, Keuco), music industry and sponsorship. Future Proof My Home is our ‘passion project’.
Over the last 5 years we have been carrying out research and development for Future Proof My Home which will enable home improvers to create homes that are both energy efficient and accessible (i.e. suitable for all ages and abilities).
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