Brave Soles' Media and PR Asset Creation
Project scope
Categories
Videography Market research Digital marketing Marketing strategy Marketing analyticsSkills
social marketing objective setting marketing content creation pinterest tiktok social media marketingOur goal is to create media for PR and social marketing and to have it done within a six week time frame.
We want to create content that can be used across Pinterest, Instagram and TIkTok that is engaging and built off of our brand story. We are building an extensive editorial calendar and this project will provide various opportunities for students to participate on a team, learn new platforms and tools for business and marketing, as well as contribute to creative projects that we are working on for this business year.
Their work will be uploaded to the platforms relevant to the assets that are created, but they will all be located in our team drive for future access, as well.
- Provide content suggestions and work with team on setting objectives for that content (this will be do via zoom team meetings as well as collaboration with our team via Slack and other tools)
- Strategic Digital Marketing Campaigns - develop and implement assets that are appropriate for each platform.
- Help our marketing team do regular audits of our website and digital marketing analytics
Students will work closely with the primary project manager and our Founder, who is supervising and available for questions.
We have weekly team meetings and during this time, our students can also ask questions about our industry, about our goals and seek out any other help or insights they need.
We will plan to communicate with our virtual intern(s) using these communication tools: Company Slack channel, Zoom, in person if applicable
Primary contact: (Christal Earle, Founder&CEO)
Supported causes
Climate actionAbout the company
Brave Soles are handmade leather shoes with hand-cut recycled tire soles and accessories. Through our simple processes, we help to generate employment for 20 people in both Canada and Dominican Republic. We are also focused on keeping our processes simple, easily reproduced and able to provide many avenues of enterprise that helps to make a more equitable world. We are ecommerce based but sell through many channels.