General Marketer - Cannabis Industry
Closed
Toronto, Ontario, Canada
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The primary focus for the student will be:
- Strategy - Develop an implementation plan for entering a new market for various for an e-commerce, licensed producers and cultivators; develop a go-to-market strategy; identify new funding and grant opportunities, write proposals.
- Operations - Recommend process improvements or redesign processes; develop improvements to supply chain processes; introduce quality assurance into our internal processes.
- Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion), and social media content.
- Sales - Design a new/improved prospecting process for our sales team; design a new/improved pricing or service structure.
- Talent - Design a new/improved recruitment process; develop a diversity and inclusion strategy; design a new/improved employee engagement program.
- What tasks will learners need to complete to achieve the project goal?
-
Our goal at the end of this experience is:
- Strategy - For the student(s) to help us capture increased market share; for the student(s) to help us capture new revenue streams; for the student(s) to help us secure new funding.
- Operations - For the student(s) to help us implement more efficient and effective processes that maximize employee performance/customer satisfaction.
- Marketing - For the student(s) to help us reach more customers, effectively promote our brand, mission, and story.
- Sales - For the student(s) to help us roll-out better prospecting that increases conversion rates and boost our sales.
- Talent - For the student(s) to help us build and maintain a productive, diverse, and engaged team.
- What is the main goal for this project?
-
The primary focus for the student will be:
- Strategy - Develop an implementation plan for entering a new market for various for an e-commerce, licensed producers and cultivators; develop a go-to-market strategy; identify new funding and grant opportunities, write proposals.
- Operations - Recommend process improvements or redesign processes; develop improvements to supply chain processes; introduce quality assurance into our internal processes.
- Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion), and social media content.
- Sales - Design a new/improved prospecting process for our sales team; design a new/improved pricing or service structure.
- Talent - Design a new/improved recruitment process; develop a diversity and inclusion strategy; design a new/improved employee engagement program.
- What tasks will learners need to complete to achieve the project goal?
-
Our goal at the end of this experience is:
- Strategy - For the student(s) to help us capture increased market share; for the student(s) to help us capture new revenue streams; for the student(s) to help us secure new funding.
- Operations - For the student(s) to help us implement more efficient and effective processes that maximize employee performance/customer satisfaction.
- Marketing - For the student(s) to help us reach more customers, effectively promote our brand, mission, and story.
- Sales - For the student(s) to help us roll-out better prospecting that increases conversion rates and boost our sales.
- Talent - For the student(s) to help us build and maintain a productive, diverse, and engaged team.
- How will you support learners in completing the project?
-
Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
We will plan to communicate with our virtual intern using these communication tools: Basecamp, Gmail
Student's primary contact: Margarete Otto, Senior Project Manager
Secondary contact: Alex Douramakos, Project Manager
About the company
- https://taxreviews.ca/
- 51 - 200 employees
- Sales, Technology, Banking & finance, Marketing & advertising
At Canada Tax Reviews, our tax recovery specialists are standing by and waiting to talk to you about your taxes. Our team is specially trained and uses some of the best software to uncover ALL of the taxes, grants, benefits, errors, and unclaimed credits that are available to you.