Grey-box - Digital Content Creation (SDG-Focus)
Project scope
Categories
Market research Operations Marketing strategy Humanities MediaSkills
social media sustainable development digital content impact assessment communication digital media strategy digital content creation newsletters management email marketingPROJECT DESCRIPTION/DESCRIPTION DU PROJET:
Our team is looking for 2 students that want to help launch a new product in the NGO and consumer-giving space. Your work will directly help us reach remote communities in accordance with United Nations Sustainable Development Goals (UN SDGs).
Grey-box is a graduate of District 3 Innovation Center - and won the award for best business model across all cohorts (a first for a social innovation startup!). We are a nonprofit structured under the principle of mobile-first and remote-first, using the agile sprint methodology. Diversity is not only encouraged, it is an integral part of the strength of the team and its projects; we have team members living all around the world.
HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET?
This project will accommodate 2 student intrapreneurs.
TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT:
The time commitment per student is 70 hours in total, which averages to 10 hours/week when spread over 7 weeks.
KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:
- Research and implement ways to align company operations and digital content with the UN SDG’s (ie. write a blog about SDG #4: Quality Education)
- Engage potential partners in conversations to write case studies and engaging digital content that showcases strategies used by our community to advance impact management and the SDGs
- Creation of impact assessment tracking tools and visualization
- Create an engaging fundraising strategy and develop webpage copy that connects our mission, our communication objectives and our work
IDEAL QUALIFICATIONS/QUALIFICATIONS:*
- You have experience with social media platforms (notably Instagram and Linkedin)
- You enjoy working on multiple projects at the same time
- You are fond of self-learning and autonomous work, (i.e. you are not afraid to use Google)
FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:
- The ‘Nonprofit Guide to SDG Integration’, a visual report that Grey-box will utilize for future email marketing and newsletter campaigns
- Content for Grey-box inaugural newsletter
PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET:
The project mentor for this project is Firuza Huseynova, Head of Digital Strategy (firuza.huseynova@grey-box.ca)
1 30-minute personal touch-point with Head of Digital Strategy (weekly)
1 30-minute team meeting with Head of Digital Strategy (weekly)
1 30-minute team meeting with CEO (weekly)
1 hour-long meeting with VFC partner (weekly)
1 hour-long Entire Marketing Team Sprint meeting (biweekly)
Any amount of networking calls (at the student's discretion)
Average of 3 hours of meeting time per week (4 hours during onboarding week)
7 hours for independent work per week
About the company
Grey-box is a social innovation startup tackling the global digital divide. 50% of the world's population is not connected, and the COVID-19 situation is exacerbating these inequalities. Our main product, UNI, provides wireless access to digital resources (such as Wikipedia, Khan academy, several MOOC-type online courses, medical databases) in areas where access to the internet or to electricity is unreliable. Our team is working on an accessible product (portable, energy efficient, climate resistant and, above all, cheaper than $100 per unit) which allows anyone to connect to these essential resources for their development and autonomy.