Digital Marketing Strategy
Project scope
Categories
Communications Marketing strategy Media Visual artsSkills
target market digital marketing social mediaWe want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- How should we promote our company?
- What social media channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
Supervisor will be able to provide intern with all the needed resources to achieve any task. Based on interns experience, the supervisor will allow intern to assist with executive projects!
About the company
YWCA Metropolitan Chicago is dedicated to empowering women and eliminating racism by providing support to all women along various stages of their journeys.
Regardless of race or economic status, the YWCA provides women with the support and tools they need to transform their lives, to be confident in their choices and to make valuable contributions to their communities.
The YWCA’s Core programmatic areas include: Economic Empowerment Services, Sexual Violence Support Services, and Early Childhood Services. The YWCA serves over 200,000 women, children and families annually through these programs. And while the YWCA’s services are broad and varied, they are linked by a common thread—a dedication to promoting racial justice and personal empowerment.