Digital Marketing (Winter 2024)
Preferred learners
- Markham, Ontario, Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
At TERRAific, we are dedicated to making a positive impact on our planet and fostering resilient communities. Since our inception, we have been actively involved in establishing, designing, and supporting institutions with the common goal of promoting the conservation of the natural environment.
Our mission is to reduce and prevent pollution and waste, preserve ecosystems, and protect biodiversity for generations to come. We are equally passionate about supporting sustainable food production practices, including organic, local, and permaculture methods.
We have developed a set of marketing strategies, but it has been challenging to implement them.
We would like to collaborate with students to review and post content promoting our organization.
This will involve several different steps for the students, including:
- Familiarizing themselves with our target market, events and services.
- Reviewing marketing content in the form of posts, emails, brochures, etc.
- Deploying content according to our social media calendar to increase website traffic.
- Overseeing our channels and keeping them up-to-date.
Bonus steps in the process would also include:
- Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Deployment of marketing content
- Updates to our channels
Bonus steps would include:
- Recommending SEO strategies
Final deliverables should include
- Marketing materials.
- What is the main goal for this project?
-
At TERRAific, we are dedicated to making a positive impact on our planet and fostering resilient communities. Since our inception, we have been actively involved in establishing, designing, and supporting institutions with the common goal of promoting the conservation of the natural environment.
Our mission is to reduce and prevent pollution and waste, preserve ecosystems, and protect biodiversity for generations to come. We are equally passionate about supporting sustainable food production practices, including organic, local, and permaculture methods.
We have developed a set of marketing strategies, but it has been challenging to implement them.
We would like to collaborate with students to review and post content promoting our organization.
This will involve several different steps for the students, including:
- Familiarizing themselves with our target market, events and services.
- Reviewing marketing content in the form of posts, emails, brochures, etc.
- Deploying content according to our social media calendar to increase website traffic.
- Overseeing our channels and keeping them up-to-date.
Bonus steps in the process would also include:
- Recommending search engine optimization (SEO) strategies so our materials are easily accessible.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Deployment of marketing content
- Updates to our channels
Bonus steps would include:
- Recommending SEO strategies
Final deliverables should include
- Marketing materials.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our events and services
- Our marketing strategies
- Input on choices, problems or anything else the students might encounter.
Supported causes
About the company
- https://www.terraific.org/home
- 2 - 10 employees
- Agriculture, Environment, It & computing
At TERRAific, we are dedicated to making a positive impact on our planet and fostering resilient communities. Since our inception, we have been actively involved in establishing, designing, and supporting institutions with the common goal of promoting the conservation of the natural environment.
Our mission is to reduce and prevent pollution and waste, preserve ecosystems, and protect biodiversity for generations to come. We are equally passionate about supporting sustainable food production practices, including organic, local, and permaculture methods.
Portals
