Brave Soles' Virtual Internship Opportunity: Marketing
Project scope
Categories
Communications Operations Product or service launch Marketing strategySkills
marketing strategies zoom (video conferencing tool) public relations branding press releases communication marketing communications blog posts marketing social media marketingOur organization is able to offer a virtual internship opportunity for 1 marketing student or team.
The primary focus for the student will be:
- Marketing Communications - Recommend changes to advertising and PR materials, work with our marketing team to implement our updated marketing strategy that we have set out
- Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.
- SEO Strategy & Recommendations - provide content suggestions and recommendations to increase search visibility
- Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.
Our goal at the end of this experience is:
- Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.
- Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
- SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.
- Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
Other duties the student may complete could include: (indicate other duties as exemplified below)
- Assist with outbound email marketing campaigns as needed using Shopify and our apps within our two online stores
- Content development, including social posts, blog posts, LinkedIn articles, and website copy.
We will plan to communicate with our virtual intern(s) using these communication tools: Zoom video conferencing, phone and, if applicable, we can meet in person from time to time.
Primary contact: Christal Earle 905 902 1862 christal@bravesoles.life
About the company
Brave Soles are handmade leather shoes with hand-cut recycled tire soles and accessories. Through our simple processes, we help to generate employment for 20 people in both Canada and Dominican Republic. We are also focused on keeping our processes simple, easily reproduced and able to provide many avenues of enterprise that helps to make a more equitable world. We are ecommerce based but sell through many channels.