To follow all the 3 Phases listed in the Riipen Project Summary, exactly how it is mentioned with the following objectives in mind:
1. To conduct analytics on the corporate social media accounts and the individual accounts (especially of the TPS leadership) to identify influencers, success of campaigns (will be specified later) and overall public sentiment. as well as the TPS member sentiment.
2. To identify current weaknesses in our social media efforts, and identify opportunities for improvements.
3. To check for alignment of the TPS social media content the Service level organisational priorities.

1. A Final Report of maximum 20 pages, with findings and insights (mandatory) and conclusions and recommendations (not mandatory). The project scope and methodology must be well defined at the beginning, with the relevant analysis to be attached (even if as part of appendices)
2. We are open to a Final Presentation of maximum 15-20 minutes, as part of the final class in December 2018, to succinctly provide an overview and highlight the key points from the project work. We will be happy to visit the class at Seneca for this purpose and meet with the students as well.