Marketing ROI Analysis and Optimization
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Evaluate the performance of each marketing channel and campaign by comparing expenditure against sales conversions. Calculate ROI. Identify underperforming areas by analyzing low ROI results and investigate potential causes. Benchmark our performance against industry standards and historical data. Develop actionable recommendations to optimize budget allocation and improve campaign effectiveness. Compile findings into a detailed report for stakeholders.
- What tasks will learners need to complete to achieve the project goal?
-
Data Collection:
- Gather data on marketing expenditures across all channels (e.g., digital ads, social media, events).
- Collect sales conversion data corresponding to each marketing campaign.
Define Metrics:
- Determine the key performance indicators (KPIs) for measuring ROI
Analyze Campaign Performance:
- Compare the marketing spend with the number of converted sales for each campaign.
- Calculate the ROI for each marketing channel and campaign using the defined metrics.
Identify Inefficiencies:
- Pinpoint campaigns or channels with low ROI and analyze reasons for underperformance (e.g., poor targeting, low engagement).
Benchmarking:
- Compare our marketing ROI with industry benchmarks to gauge relative performance.
Recommendations:
- Develop actionable recommendations to reallocate budget or optimize underperforming campaigns based on the analysis.
Report Creation:
- Compile the findings, insights, and recommendations into a comprehensive report for stakeholders.
- What is the main goal for this project?
-
Evaluate the performance of each marketing channel and campaign by comparing expenditure against sales conversions. Calculate ROI. Identify underperforming areas by analyzing low ROI results and investigate potential causes. Benchmark our performance against industry standards and historical data. Develop actionable recommendations to optimize budget allocation and improve campaign effectiveness. Compile findings into a detailed report for stakeholders.
- What tasks will learners need to complete to achieve the project goal?
-
Data Collection:
- Gather data on marketing expenditures across all channels (e.g., digital ads, social media, events).
- Collect sales conversion data corresponding to each marketing campaign.
Define Metrics:
- Determine the key performance indicators (KPIs) for measuring ROI
Analyze Campaign Performance:
- Compare the marketing spend with the number of converted sales for each campaign.
- Calculate the ROI for each marketing channel and campaign using the defined metrics.
Identify Inefficiencies:
- Pinpoint campaigns or channels with low ROI and analyze reasons for underperformance (e.g., poor targeting, low engagement).
Benchmarking:
- Compare our marketing ROI with industry benchmarks to gauge relative performance.
Recommendations:
- Develop actionable recommendations to reallocate budget or optimize underperforming campaigns based on the analysis.
Report Creation:
- Compile the findings, insights, and recommendations into a comprehensive report for stakeholders.
About the company
- http://www.PennyTremblay.com
- 2 - 10 employees
- Business services, Business & management
We help people learn to PLAY NICE in the Sandbox at work, and when they don't, we help them fix broken relationships through workplace mediation, training, keynotes and conflict resolution.
Equip your people with tools to resolve conflict from the inside out, communicate through difficult conversations and move through tough times to emerge stronger and more productive than ever before.