Digital Marketing

Closed
Vesta Social Innovation Technologies
Toronto, Ontario, Canada
Lucrezia Spagnolo
CEO
(4)
4
Project
Academic experience
60 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Search engine optimization Marketing strategy Social media marketing
Skills
target audience marketing communication digital marketing innovation auditing
Details

VESTA Social Innovation Technologies is a social enterprise working at the intersection of gender-based violence, technology, and access to justice. We’re on a mission to eradicate rape culture by empowering survivors. In 2021, we launched VESTA Community; ­­a trusted online hub that provides a safe digital space for survivors who want to seek support, record, or report their experience. In 2022, we launched VESTA Campus.


We're currently available in Ontario, Canada, with police, community, and university partner. Early indicators point to their being a significant benefit to those who have experienced sexual violence and we need assistance in increasing awareness of our app and our mission.

Deliverables

We’re looking for communications, marketing, or similar students to create a targeted digital marketing campaign. The aim is to increase awareness of VESTA with University students across Canada.  The purpose is to leverage their awareness and use it to drive potential collaborations with their universities and bring VESTA to their schools. 


Ideally, the students would review and audit our existing digital marketing and propose new or different ways to reach our target audience of both students and school administrators.

Mentorship

Students will connect directly with the employer for mentorship and supervision throughout the project. Student will meet with the CEO regularly for mentorship, feedback, and collaboration. If needed, they will meet with the Graphic Designer as well.  We have $500 budget for this project, we have existing digital assets but also the ability to create new digital assets, if needed for this campaign. We are active users of Google Analytics 4, Google Search Console and Trends. We have limited experience with paid campaigns, and this would be a first.  

Supported causes
Gender equality

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Technology, Non-profit, philanthropic & civil society

VESTA began as an information and reporting platform, it has since evolved into a digital, online hub for survivors. We’ve learned from the research and feedback to wrap even more options and services around survivors. Our aim is to fill the gaps for those survivors who can’t or are afraid to seek professional help. Through one point of entry, survivors can find information including financial, legal, and health services. They can connect with in person services, including counselling. With one click, they can access crisis chat and text lines. Students at our university partners, can connect with their school’s Sexual Violence Prevention and Response Office, to find out what their on-campus options are. For those, that don’t know what steps they want to take, if any, they can simply create a record of their experience and save it, without taking any action. And for those who do want to connect with the police, we facilitate a trauma-informed approach and introduction to them.