YouthWrite Social Media Marketing
Preferred learners
- Alberta, Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Positions available: 1-2
YouthWrite is looking for a creative and enthusiastic person to assist with social media marketing and communications in preparation for summer 2022. This position requires someone who can work on self-directed projects but also under direction and under seasonal deadline pressure. Excellence in editing, copy writing, proofreading, graphic design and layout and design is necessary, as well as solid experience working in Canva and across many types of social media platforms. An understanding of our camps, our clients, sponsors and our non-profit arts organization is recommended, and an ideal candidate will have or be in the process of attaining a degree in communications, design, or arts and cultural management.
As social media marketer you'll be mentored and supervised by the Director-Coordinator who will share sample social media posts and templates, as well as brand requirements and colour palettes.
You'll have access to myriad images of past YouthWrite participants and short videos created during previous seasons of YouthWrite summer camps. You'll also have access to this current year's design elements, fonts, and colour palette.
You'll create and edit copy, select photos, design and re-design social media posts per each of YouthWrite's platforms (and perhaps new, unexplored platforms) with attention to upcoming calendar events and holidays, literary themes, writing contests, alumni and current participant news, and important YouthWrite summer camp details, in keeping with the youth/parent/donor audiences and YouthWrite's brand. Consultation with the Director-Coordinator is ongoing (either virtual, in-person, or via Zoom).
You'll work independently, but will be encouraged to share drafts with the Director-Coordinator and the communications team, and will edit according to suggestions from team members.
You'll post several times per week on all platforms and engage with viewers and followers frequently with the goal of increasing YouthWrite's audience (and potential donors/future camp participants).
Ideal for someone with course work in:
- Arts
- Social Media Marketing
- Online Communications/Communications
- Graphic Design
- Design Studies
Some specialized skills required:
- An ability to take direction but also initiative.
- An ability to work to deadline.
- Excellent proofreading and editing skills.
- Solid experience working with design programs and knowledge of graphic design.
- Video experience.
- A solid understanding of social media platforms and their demographics.
What we will accomplish at the end of the Internship:
- By the end of the internship, you'll have an online portfolio of many social media posts and will have professional editorial, layout, design and marketing experience.
- What is the main goal for this project?
-
Positions available: 1-2
YouthWrite is looking for a creative and enthusiastic person to assist with social media marketing and communications in preparation for summer 2022. This position requires someone who can work on self-directed projects but also under direction and under seasonal deadline pressure. Excellence in editing, copy writing, proofreading, graphic design and layout and design is necessary, as well as solid experience working in Canva and across many types of social media platforms. An understanding of our camps, our clients, sponsors and our non-profit arts organization is recommended, and an ideal candidate will have or be in the process of attaining a degree in communications, design, or arts and cultural management.
As social media marketer you'll be mentored and supervised by the Director-Coordinator who will share sample social media posts and templates, as well as brand requirements and colour palettes.
You'll have access to myriad images of past YouthWrite participants and short videos created during previous seasons of YouthWrite summer camps. You'll also have access to this current year's design elements, fonts, and colour palette.
You'll create and edit copy, select photos, design and re-design social media posts per each of YouthWrite's platforms (and perhaps new, unexplored platforms) with attention to upcoming calendar events and holidays, literary themes, writing contests, alumni and current participant news, and important YouthWrite summer camp details, in keeping with the youth/parent/donor audiences and YouthWrite's brand. Consultation with the Director-Coordinator is ongoing (either virtual, in-person, or via Zoom).
You'll work independently, but will be encouraged to share drafts with the Director-Coordinator and the communications team, and will edit according to suggestions from team members.
You'll post several times per week on all platforms and engage with viewers and followers frequently with the goal of increasing YouthWrite's audience (and potential donors/future camp participants).
Ideal for someone with course work in:
- Arts
- Social Media Marketing
- Online Communications/Communications
- Graphic Design
- Design Studies
Some specialized skills required:
- An ability to take direction but also initiative.
- An ability to work to deadline.
- Excellent proofreading and editing skills.
- Solid experience working with design programs and knowledge of graphic design.
- Video experience.
- A solid understanding of social media platforms and their demographics.
What we will accomplish at the end of the Internship:
- By the end of the internship, you'll have an online portfolio of many social media posts and will have professional editorial, layout, design and marketing experience.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
- How will you support learners in completing the project?
-
The Director- Coordinator will train and orient the intern, explain the culture of YouthWrite, its mandate and philosophy, provide a timeline calendar for all tasks to be undertaken and completed, share previous social media plans and schedules. Check-ins will initially be frequent (several times a week or daily, as needed) via Zoom, Slack, or in-person, until the Social Media Marketing intern feels comfortable to work more independently. Thereafter, check-ins will be as needed to answer questions and concerns, assist with short- and long-term goals, provide regular feedback—verbal and written—on progress and social media analytics, and/or to troubleshoot and reassess as the need arises. Together, the communications team and social media intern will meet to discuss amendments to the schedule, to discuss copy, marketing targets, and overall success of social media strategies.
About the company
- http://www.youthwrite.com
- 2 - 10 employees
- Education, Arts, Public relations & communications, Entertainment, Publishing & printing
YouthWrite® hosts camps for kids who love to write...just about anything!© -a multi-disciplinary approach to writing & storytelling in all forms. We're inclusive: we’ve never turned away an applicant in financial need in our 28-year history (with scholarships for BIPOC, low income, Francophones, 2SLGBTQ+, and youth with disabilities). We bring creative kids together with professionals—writers, illustrators, filmmakers, dancers, improvisers, songwriters, etc. in beautiful, retreat settings—to focus on building literacy, critical/creative thinking, & youth leadership skills essential to the 21st Century, to help build resiliency & sound mental health. Many participants claim YouthWrite is/was a life-changing experience for them, a means of connecting, forming community & networks with others who have similar passions. For young people, such experiences are pivotal. Under the tutelage of caring, expert mentors, young lives are redirected & altered for the better. We have watched many youth bloom & grow.
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