Unbiased Hospitality Forecasting
Project scope
Categories
Data analysis Market research Sales strategySkills
business analytics business consulting data analytics research data modelingUsing Cheque level historical data from 20 locations for a 3 year period, the objective is to build a weekly forecast that can be viewed at 15 minute increments across a variety of on premise and off premise channels. Influencing factors such as (but not limited to) weather, local demographics, and marketing initiatives need to be considered. The project is divided into 2 key areas:
1) Understanding what the influential factors are and what degree each impacts the overall results
2) Building a model that can project sales based on the variable factors and test using historical results.
About the company
Lone Star Texas Grill is a privately owned casual restaurant operating in Ontario Canada. With its roots in Ottawa, this 22 location chain's claim to fame is its' Fajitas. Lone Star uses the latest in technology to help support its well established Dine-In and growing Off-premise segments. A firm believer in a data-driven approach to its marketing and operations, it has never forgotten that people are at the heart of its success.