Effective Survey Design

PSY329
Closed
University of Toronto
Toronto, Ontario, Canada
Ashley Waggoner Denton
Associate Professor, Teaching Stream
(1)
3
General
  • Undergraduate; 3rd year
  • 15 learners; teams of 4
  • 15 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 2/1 project matches
  • Anywhere
  • Academic experience
  • Any company type
  • Any industries
Categories
General Data analysis Market research Social sciences
Skills
survey design research skills data analysis written communication skills
Project timeline
  • September 18, 2019
    Experience start
  • October 24, 2019
    Experience end
Overview
Details

A group of advanced psychology students will work with you to design an effective survey that will enable you to collect meaningful data from your population of interest and assess the outcomes that are important to you.

Learner skills
Survey design, Research skills, Data analysis, Written communication skills
Deliverables

The students will present you with their finalized survey items and deliver a report on the results of their pilot data. They will make recommendations in the form of either a short report or brief presentation.

Project Examples

Online surveys are a great way to quickly collect data from large groups of people. However, the results of any survey are only as good as the items that are used, and unfortunately poorly designed surveys are commonplace.

Students will work in teams of 3-4 to create a survey that measures your outcomes of interest. They will construct the items, decide on effective ordering, conduct pilot testing, and provide you with a data analysis plan. They will work to ensure that you are able to accurately answer the most pressing questions you have about your population of interest (e.g., donors, customers, employees). These may include questions about attitudes, feelings, behaviours, characteristics, and so on.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Visit the class at project launch or prepare a short video introduction.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.