Marketing strategy and plan
MRKT-621
Closed
Vancouver, British Columbia, Canada
General
- Post-graduate; 1st year
- 65 learners; teams of 6
- 25 hours per learner
- Dates set by experience
- Educators assign learners to projects
- A maximum of 4 team(s) or 7 learner(s) per project.
Preferred companies
- 3/3 project matches
- Canada
- Academic experience
- Sole proprietorship, Startup, Large enterprise, Non profit, Small to medium enterprise
- Any, Business & management, Business services, Consumer goods & services, Defense & security
Categories
Skills
Project timeline
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October 9, 2023Experience start
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October 23, 2023Marketing proposal
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November 30, 2023Marketing strategy and plan submission
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December 17, 2023Experience end
Timeline
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October 9, 2023Experience start
-
October 23, 2023Marketing proposal
It includes the team's marketing proposal that briefly touches on the basis of what will take place.
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November 30, 2023Marketing strategy and plan submission
Submitting the marketing plans and following that presenting their marketing plans.
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December 17, 2023Experience end
Overview
- Details
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Companies will benefit at least 5 (up to 12) groups of MBA students who will provide them with integrated marketing strategy and plan. The marketing plan will consist follows.
- Mission and vision (based on business owner or executives provision).
- Situational and environmental analysis.
- Marketing strategy covers Segmentation, Targeting, and Positioning (STP) and marketing mix Product, Price, Place, and Promotion 4P.
- Marketing plan performance evaluation matrix.
- Learner skills
- Research, Market intelligence, Data analysis, Strategy setting, Strategic marketing plan setting
- Deliverables
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- Gaining knowledge about the company's marketing status and issues on hand.
- Clarifying marketing goals (SMART).
- Setting up strategies and plans to reach those goals.
- And creating metric systems for measuring the achievements upon set goals in different time periods.
- The rest would negotiable.
Project Examples
- Gathering internal and external data from the company and its industry and marketing.
- Analyzing the data and converting that to insights.
- Identifying the current status of company marketing.
- Setting up marketing strategy.
- Providing marketing plans and methods to evaluate the outcomes.
- The above will take place through students collaboration with your teams.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
When company has been founded?
What is the type of company?
What is the industry?
How cooperative are the senior managers?
If some of the students' or teams provide solid and strong marketing plan would your company desire to employ those students?