INSIGHTS-BASED MARKETING STRATEGY PLAN
General
- Graduate; Junior
- 30 learners; individual projects
- 20 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 1/1 project matches
- Canada
- Academic experience
- Startup, Small to medium enterprise
- Any
Categories
Skills
Project timeline
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April 12, 2024Experience start
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April 17, 2024Introduction/Presentation TEAMS meeting
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May 8, 2024WORK IN PROGRESS SESSION
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June 12, 2024Experience end
Timeline
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April 12, 2024Experience start
-
April 17, 2024Introduction/Presentation TEAMS meeting
Company presentation and first Q&A session
-
May 8, 2024WORK IN PROGRESS SESSION
Work in progress session, follow up
-
June 12, 2024Experience end
Overview
- Details
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This semester students working in small groups will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
Learner skills
Sales & marketing, Business strategy, Marketing strategy, Communication, Research
Deliverables
Students will submit a 10 page report including their research, analysis, insights, and recommendations.
Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.
- Learner skills
- Environmental analysis, Consumer behavior, Marketing mix strategy
- Deliverables
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Written report
Presentation PP/Canva files
Link to recorded presentations
Project Examples
Examples include but are not limited to:
- Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
- Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
- Social Media: An analysis of how to leverage social media channels to reach different customer groups
- Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
- Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping.