Do you have a marketing challenge you want to tackle? In this program learners will work on managing marketing activities by exploring the process of planning and executing the concept, pricing, promotion and distribution of goods and services. Students will conduct a situation analysis, research your product/service (including potential target market, competitors, and industry considerations), formulate alternatives, and recommend strategies and implementation plans.

All students in each cohort will work on your plan and in the end, you will receive up to six Strategic Marketing Plans.

Deliverables are negotiable, and will seek to align the needs of the learners and the organization. 

Some final project deliverables might include: 

1. A 10-15 minute presentation on key findings and recommendations
2. A detailed report including their research, analysis, insights and recommendations

Past deliverables have included:

• Providing a complete analysis of competitors in the market
• Completing a SWOT analysis of a business, and customer analysis
• Creating a marketing strategy and offering proper positioning, promotion and targeting strategies
• Developing a budgeting strategy for a proposed marketing plan