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CRM Implementation Strategy for Arctech

MARK 2040
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada
Stephanie Wallace
Stephanie Wallace
She / Her
Professor
(10)
6
Timeline
  • January 18, 2025
    Experience start
  • April 18, 2025
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Canada
Any company type
Any industries

Experience scope

Categories
Customer segmentation Lead generation Marketing strategy
Skills
strategic planning project management stakeholder communications industry standards risk analysis customer relationship management problem solving mitigation milestones (project management)
Learner goals and capabilities

This experience involves George Brown students working on a CRM implementation plan for Arctech. Learners will apply their understanding of customer relationship management systems, project management, and strategic planning to develop a comprehensive implementation strategy. The objective is to bridge theoretical knowledge with practical application, enabling students to create actionable plans that align with industry standards and business goals. This project offers students the opportunity to enhance their problem-solving skills and gain hands-on experience in CRM deployment.

Learners

Learners
Graduate
Intermediate levels
5 learners
Project
16 hours per learner
Learners self-assign
Individual projects
Expected outcomes and deliverables
  • Detailed CRM implementation strategy document
  • Project timeline and milestones
  • Risk assessment and mitigation plan
  • Stakeholder communication plan
  • Training and support resources outline
Project timeline
  • January 18, 2025
    Experience start
  • April 18, 2025
    Experience end

Project Examples

Requirements
  • Developing a CRM integration plan for a mid-sized retail company
  • Creating a CRM user adoption strategy for a tech startup
  • Designing a CRM data migration roadmap for a healthcare provider
  • Formulating a CRM customization plan for a financial services firm
  • Constructing a CRM performance evaluation framework for a nonprofit organization
  • Drafting a CRM vendor selection criteria for a manufacturing business
  • Preparing a CRM cost-benefit analysis for a small e-commerce company
  • Setting up a CRM training program for a sales team

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Will you provide an opportunity to present their work and receive feedback?