Digital Marketing Strategy and Campaign Development

MRKT 35045
Closed
Lindenwood University
Saint Charles, Missouri, United States
Professor of Management
(1)
4
Timeline
  • March 15, 2025
    Experience start
  • May 10, 2025
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Digital marketing Social media marketing Marketing analytics Marketing strategy
Skills
landing page optimization online communication marketing key performance indicators (kpis) hypertext markup language (html) email marketing digital marketing analytics search engine optimization research
Learner goals and capabilities

Looking to elevate your organization, and bring it to the next level? Bring on learners from Lindenwood University Digital Marketing class to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the term (8 weeks), connecting with you as needed with virtual communication tools.

Learners in this program/experience: major topics within digital marketing with a focus on analytics, but also including advertising, SEO/SEM, elements of html and landing page optimization, e-mail marketing and current best industry practices. 


What can our learners do for your company?


Learners in groups of 3-4 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.


Project activities that learners can complete may include, but are not limited to: 

1. Understanding KPIs and which are important for strategy and reporting. 

2. Devise digital marketing strategies 

3. Apply digital knowledge in marketing situation 

Learners

Learners
Undergraduate
Beginner levels
30 learners
Project
20 hours per learner
Educators assign learners to projects
Teams of 4
Expected outcomes and deliverables

What would your company get at the end of the Experience?


Deliverables are negotiable, and will seek to align the needs of the learners and the organization. 


Some final project deliverables might include: 

  1. A 10-15 minute presentation on key findings and recommendations
  2. A detailed report including their research, analysis, insights and recommendations


Project timeline
  • March 15, 2025
    Experience start
  • May 10, 2025
    Experience end

Project Examples

Requirements

In this 8-week long course, students begin by learning the fundamentals of digital marketing, SEO, digital advertising, customer service & reputation management, content & website optimization, social media & privacy, analytics, email and b2b marketing. In summary, the end goal is for students to be able to produce and evaluate firms digital strategy and to provide and implement recommendations to enhance it.