Digital Marketing Strategy and Campaign Development

Timeline
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March 15, 2025Experience start
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May 10, 2025Experience end
Experience scope
Categories
Digital marketing Social media marketing Marketing analytics Marketing strategySkills
landing page optimization online communication marketing key performance indicators (kpis) hypertext markup language (html) email marketing digital marketing analytics search engine optimization researchLooking to elevate your organization, and bring it to the next level? Bring on learners from Lindenwood University Digital Marketing class to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the term (8 weeks), connecting with you as needed with virtual communication tools.
Learners in this program/experience: major topics within digital marketing with a focus on analytics, but also including advertising, SEO/SEM, elements of html and landing page optimization, e-mail marketing and current best industry practices.
What can our learners do for your company?
Learners in groups of 3-4 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.
Project activities that learners can complete may include, but are not limited to:
1. Understanding KPIs and which are important for strategy and reporting.
2. Devise digital marketing strategies
3. Apply digital knowledge in marketing situation
Learners
What would your company get at the end of the Experience?
Deliverables are negotiable, and will seek to align the needs of the learners and the organization.
Some final project deliverables might include:
- A 10-15 minute presentation on key findings and recommendations
- A detailed report including their research, analysis, insights and recommendations
Project timeline
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March 15, 2025Experience start
-
May 10, 2025Experience end
Project Examples
Requirements
In this 8-week long course, students begin by learning the fundamentals of digital marketing, SEO, digital advertising, customer service & reputation management, content & website optimization, social media & privacy, analytics, email and b2b marketing. In summary, the end goal is for students to be able to produce and evaluate firms digital strategy and to provide and implement recommendations to enhance it.
Timeline
-
March 15, 2025Experience start
-
May 10, 2025Experience end