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Consumer Behavior Research & Insights

MRKT-2017
Closed
Red River College Polytechnic
Red River College Polytechnic
Winnipeg, Manitoba, Canada
Pao Kao
Pao Kao
Instructor
(2)
3
Timeline
  • January 23, 2023
    Experience start
  • April 18, 2023
    Experience end
Experience
3/4 project matches
Dates set by experience
Preferred companies
Anywhere
Startup, Social Enterprise, Small to medium enterprise, Family-Owned, Incubator
Retail, Hospitality, Travel & tourism, Cosmetics & beauty, Sports & fitness

Experience scope

Categories
Customer segmentation Social media marketing Market research Marketing strategy
Skills
branding consumer insights marketing strategy research consumer research
Learner goals and capabilities

Business Administration Marketing students (year one, second term) will work in teams to generate actionable and relevant consumer insights and branding for your organization.

Learners

Learners
Diploma
Any level
27 learners
Project
15 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables

Final deliverables include:

  • A 15 to 20-minute presentation on key findings and recommendations.
  • The PowerPoint used in the presentation
Project timeline
  • January 23, 2023
    Experience start
  • April 18, 2023
    Experience end

Project Examples

Requirements

Beginning this Jan, groups of three or four College-level student-consultants will spend 80 hours per team working to generate actionable consumer insights and branding opportunities for your organization.

Based on a challenge or opportunity that you identify, they will synthesize information provided by you and research data to uncover insights that will help you answer important questions pertaining to your customers and relevant branding opportunities.

Project examples include, but are not limited to:

  • Researching what triggers consumer actions to acquire new customers.
  • Explaining why consumers care about your company to increase brand loyalty.
  • Researching and action on what desires and motivations your customers have to increase retention.
  • Describing current or potential consumer attitudes toward a product or service.
  • Providing recommendations on your digital presence to effectively appeal to your target market and to further enhance your brand.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call/MS Team with the organizer to initiate your relationship and confirm your scope is an appropriate fit for the experience.

Be responsive to periodic emails to answer any questions or concerns that the student(s) may have as they progress.

Be available for a 1-hour interview (virtual, phone, or in person) to make sure the students fully understand your organization, industry and needs.

Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project).

Create a presentation date for 1 hour with students and the instructor at the end of the project in April. To be communicated later during the project.