Marketing Strategies for Non Profit Organizations Winter 2025
Timeline
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January 22, 2025Experience start
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April 8, 2025Experience end
Experience scope
Categories
Communications Marketing strategySkills
competitive analysis marketing strategy research needs analysis digital marketingStudents will apply marketing concepts learned in class for non profit organizations. It is imperative that these strategies be realistic and workable taking into account the challenges faced by the nonprofit. In order to do this, students would need to do a situational analysis of the organization using primary and secondary research that will be reflected in their reports and presentations.
Learners
Summary of recommended strategies and tactics that could solve the nonprofit's current marketing challenges.
Project timeline
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January 22, 2025Experience start
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April 8, 2025Experience end
Project Examples
Requirements
Based on the students' research, they will write a term project report and present marketing solutions in class that are meaningful to the nonprofit organization's current marketing challenges. Some challenges addressed by students include target public awareness, segmentation, how to recruit more volunteers, promotional activities, etc.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
January 22, 2025Experience start
-
April 8, 2025Experience end