Market Research
Timeline
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February 6, 2022Experience start
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February 19, 2022Project Scope Meeting
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April 2, 2022Experience end
Timeline
-
February 6, 2022Experience start
-
February 19, 2022Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
April 2, 2022Experience end
Experience scope
Categories
Marketing analytics Market research Competitive analysis Market expansion Sales strategySkills
competitive analysis sales & marketing business consulting data analysisMarket research project, students will submit written proposal as well as presentation.
Learners
A detailed written proposal;
Contents to include:
- Market Analysis - Industry, Consumer, Competitors
- Environmental scan, swot
- Problem identification and relevance
- Research - Objective/s, Methodology, Data gathering, analysis, results.
- Report - key insights and implications
- Future considerations
Project timeline
-
February 6, 2022Experience start
-
February 19, 2022Project Scope Meeting
-
April 2, 2022Experience end
Timeline
-
February 6, 2022Experience start
-
February 19, 2022Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
April 2, 2022Experience end
Project Examples
Requirements
I have significant industry experience and would guide students in the research process. What a company would receive is primary research (likely with secondary to support), online survey plus perhaps qualitative eg. focus groups, in-depth interviews. This would be collaboratively agreed upon based on client needs.
Project examples may include, but are not limited to:
- Investigating the competitive landscape to identify key messaging for promotion.
- Market segmentation to identify the ideal target market for a new or existing product or service.
- Identify business expansion opportunities through location analysis and customer surveys.
- Identify key messaging via customer focus groups that investigate the competitive landscape for a new product or service.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
February 6, 2022Experience start
-
February 19, 2022Project Scope Meeting
-
April 2, 2022Experience end
Timeline
-
February 6, 2022Experience start
-
February 19, 2022Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
April 2, 2022Experience end