Marketing Practicum
Timeline
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May 24, 2021Experience start
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May 25, 2021Project Scope Meeting
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August 16, 2021Experience end
Timeline
-
May 24, 2021Experience start
-
May 25, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
August 16, 2021Experience end
General
- Undergraduate; 4th year
- 16 learners; teams of 4
- 200 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 4/2 project matches
- British Columbia, Canada
- Academic experience
- Any
- Any industries
Categories
Skills
Project timeline
-
May 24, 2021Experience start
-
May 25, 2021Project Scope Meeting
-
August 16, 2021Experience end
Timeline
-
May 24, 2021Experience start
-
May 25, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
August 16, 2021Experience end
Overview
- Learner goals and capabilities
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The capstone course is designed to give students practical experience working with an organization on their marketing program. It is a directed studies formatted course where students will work with organizations to identify marketing challenges through:
1. performing a needs-based analysis of the organization and its marketing needs
2. develop a work plan/proposal to satisfy the client and instructors
3. undertake research depending on client needs
4. create a solutions-based marketing plan and execute selective aspects of the plan depending on client needs and capacity
5. recommend future marketing actions that can be realistically implemented within the framework of a short-term/long-term client centered strategic marketing approach.
The course calls into action material from all the courses marketing students have completed in pursuing their program.
- Expected outcomes and deliverables
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Participating organizations will receive a client package that will include:
- Executive summary
- Situation analysis
- Research report
- Marketing strategy
- And assets and recommendations
Project Examples
1. performing a needs-based analysis of the organization and its marketing needs
2. develop a work plan/proposal to satisfy the client and instructors
3. undertake research depending on client needs
4. create a solutions-based marketing plan and execute selective aspects of the plan depending on client needs and capacity
5. recommend future marketing actions that can be realistically implemented within the framework of a short-term/long-term client centered strategic marketing approach.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide a dedicated contact who is available to meet with the students at the beginning of the project, respond to weekly emails, and attend the student showcase at the end of the course.
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Timeline
-
May 24, 2021Experience start
-
May 25, 2021Project Scope Meeting
-
August 16, 2021Experience end
Timeline
-
May 24, 2021Experience start
-
May 25, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
-
August 16, 2021Experience end