Concordia University
Concordia University
Log in Sign up

Product Marketing Launch

Closed
Riipen Demo University
Riipen Demo University
Vancouver, British Columbia, Canada
Shokoufeh Mo She / Her
Teacher
7
Timeline
  • May 30, 2024
    Experience start
  • June 8, 2024
    Milestone #1
  • July 1, 2024
    Experience end
Experience
1/2 project matches
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Market research Product or service launch
Skills
market research marketing analysis
Learner goals and capabilities

A group of students will put together a marketing strategy for a new product or service you are launching, with an emphasis on digital marketing, SEO and social media.


Learners

Learners
Certificate
Any level
10 learners
Project
20 hours per learner
Educators assign learners to projects
Individual projects
Expected outcomes and deliverables

The Inbound Digital Marketing report should outline the inbound strategy for the B2B focused business, including the following:

Market Analysis & Goals

  • Business Objectives
  • Market & Competitive Analysis
  • Baseline Metrics - website and social media audits
  • SEO Audit
  • Digital Marketing Measurement Model (DMMM)
  • Google Analytics & Google Tag Manager
Project timeline
  • May 30, 2024
    Experience start
  • June 8, 2024
    Milestone #1
  • July 1, 2024
    Experience end

Project Examples

Requirements

A group of students will put together a marketing strategy for a new product or service you are launching, with an emphasis on digital marketing, SEO and social media.

  • Marketing plan for new product launch for a retail store
  • Strategy to differentiate a new lower-priced product from main offering

Students develop an inbound digital marketing strategy to increase lead generation for a B2B focused organization. Within the project deliverables they complete audits on the current website, SEO and social media presence. They create a campaign idea and build out various components of a digital marketing strategy including:

  • Google Analytics Optimization
  • SEO
  • Content Strategies
  • Social Media Strategies

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

What resources will you be providing the learners to ensure project success?