Digital Content Creation

Our company advertises thousands of products online. We hope to revamp our social media and email marketing content to attract more customers. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market. Researching factors affecting the quality of digital content. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Testing and improving designs based on feedback.

Survey Creation

Our company advertises thousands of products online. The main problem we are trying to solve is to garner more user feedback through users’ experiences. We would like to understand our strengths and areas of improvement from a customer perspective. We would like to collaborate with students to develop a survey that can generate accurate data for future decision-making. This will involve several different steps for the students, including: Conducting background research on our products and customers. Researching platform options to conduct the survey. Identifying the most suitable survey platform for our company. Recommending multiple-choice and short-answer questions to gauge customer opinions. Bonus steps in the process would also include: Testing and improving the questionnaire based on feedback.

Grant Writing

Our organization is interested in addressing societal issues and supporting social causes. However, we are currently facing funding challenges. We would like to collaborate with students to find and complete grant applications. This will involve several different steps for the students, including: Familiarizing themselves with our vision statement and a project we have defined. Developing a needs statement that characterizes the community problem and justifies the need for our project and funding. Identifying potential sponsors and funding opportunities that are a good fit for our organization and project. Improving the clarity and persuasiveness of our company's grant proposal writing. Bonus steps in the process would also include: Identifying new opportunities for community projects.

User Case Study Creation

Our company advertises thousands of products online. The main problem we are trying to solve is to garner more user feedback through users’ experiences. We would like to understand our strengths and areas of improvement from a customer perspective. We would like to collaborate with students to develop user case studies describing customer experiences. This will involve several different steps for the students, including: Conducting background research on our products. Contacting customers and scheduling interviews. Familiarizing themselves with the interview questions to be asked. Conducting the moderated interviews remotely and following up with customers to thank them for their participation. Writing case studies based on interview findings. Bonus steps in the process would also include: Recommending areas of improvement based on user feedback.

Voice Over Scripting & Performance

Our organization is looking to create new promotional materials in the form of a series of videos to promote our brand. We want the videos to be simple but effective, using images and video clips we already have to tell a story using a voiceover. Based on our promotional goals, students will script and record a professional voiceover, and edit videos to convey our message. This will involve several different steps for the students, including: Consulting with the project manager to understand the goals and messages for the promotional video. Creating a script for each voiceover and video. Recording the voiceovers for each video. Editing and producing the visual and audio components of each video. Bonus steps in the process would also include: Creating an intro/outro for the videos with our logo.