Our company advertises thousands of products online. The main problem we are trying to solve is to garner more user feedback through users’ experiences. We would like to understand our strengths and areas of improvement from a customer perspective.

We would like to collaborate with students to develop user case studies describing customer experiences.

This will involve several different steps for the students, including:

• Conducting background research on our products.
• Contacting customers and scheduling interviews.
• Familiarizing themselves with the interview questions to be asked.
• Conducting the moderated interviews remotely and following up with customers to thank them for their participation.
• Writing case studies based on interview findings.

Bonus steps in the process would also include:

• Recommending areas of improvement based on user feedback.

By the end of the project, students should demonstrate:

• Understanding of our products and services
• Understanding of our interview procedure
• Creation of case studies

Bonus steps would include:

• Recommending ways to improve user experiences

Final deliverables should include

• A final report with the case studies.

Students will connect directly with the employer for mentorship throughout the Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our products and services
• Our current understanding of our target market
• Input on choices, problems or anything else the students might encounter.