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Bachelor of Commerce Captone (Management Consulting) Project

MGMT 7025
Closed
Fanshawe College
Fanshawe College
London, Ontario, Canada
Mike Tucker
Educator
(7)
6
Timeline
  • September 8, 2024
    Experience start
  • December 7, 2024
    Experience end
Experience
6/6 project matches
Dates set by experience
Preferred companies
Anywhere
Small to medium enterprise
Any industries
Categories
Market research Operations Competitive analysis Market expansion Product or service launch
Skills
situation analysis project scoping management digital marketing research human resources concepts revenue accounting cross-functional team leadership virtual teams
Learner goals and capabilities

Your organization will propose a business challenge, which students will tackle over 10-12 weeks (40+ hours). Students will define the problem, conduct a comprehensive situation analysis, formulate alternatives and recommend a strategy and implementation plan. Once the project scope has been agreed upon, the students provide the research, work and manage the client relationship process.

Learners
Undergraduate
Intermediate levels
80 learners
Project
45 hours per learner
Educators assign learners to projects
Teams of 8
Expected outcomes and deliverables

Students will present their results in a final presentation in early December (dates will be determined with the organization and student team), and provide a copy of their final report/deliverables. Meetings will take place online.


Included will be any specific collateral that was agreed the students would produce in the project scope, for your company's unrestricted use.



Interested companies will be contacted in the last week of August in preparation for an early September launch.

Project timeline
  • September 8, 2024
    Experience start
  • December 7, 2024
    Experience end
Project Examples

In the capstone project of the Honours BComm Management, Digital Marketing, Accounting, and Human Resources degrees, students will investigate a challenge or opportunity that your organization proposes, drawing on all the tools from previous courses and applying them to an outside client.

Students are completing their final term of their 4 year Degree and will be working in teams of 6-8 students.

Upon project approval, students will contact your organization and discuss your organization and goals as well as the challenge as defined by your initial request.


Students will define the problem, conduct a comprehensive situation analysis utilizing primary and secondary market research, formulate alternatives and recommend a viable business strategy with implementation plan.


Projects the students are well-equipped to work on include (but are not limited to):

  • Developing a business plan for a new business or new offering from an existing business
  • Developing a new product or launch plan
  • Rebranding or marketing of an existing product
  • Market research or competitive analysis
  • Expansion strategy
  • Digital marketing
  • Human Resource policies
  • Recruiting strategies complete with job descriptions and pay grade analysis
  • Financial assessment including (but not limited to) financial analysis, business plan projections and comprehensive business plans.