Riipen University's Marketing program for 1st-year learners offers a unique opportunity for employers to collaborate with emerging talent in crafting innovative marketing strategies. Through the course "Introduction to Marketing," students aim to grasp foundational theories and apply them to real-world scenarios. They seek to develop skills in market segmentation, planning, and strategic decision-making to create value for diverse stakeholders. Employers engaging in this experience will provide guidance, share insights, and actively participate in the learning journey of students. By joining forces with Riipen University, employers can contribute to the professional growth of students while gaining fresh perspectives on marketing challenges and opportunities.

Upon the completion of the collaboration, employers can expect to receive a final report summarizing key findings, insights, and recommendations proposed by students based on their project work. Additionally, employers will have the opportunity to attend a final presentation where students will showcase their project outcomes and address any questions or feedback from the employer.