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Industry & Market Research & Analysis - New Products, Services, Ventures

MMIE 808
Closed
Queen's University
Queen's University
Kingston, Ontario, Canada
Shari Hughson
Shari Hughson
Director
(3)
2
Timeline
  • September 16, 2019
    Experience start
  • September 23, 2019
    Project Scope Meeting Report - Industry Definition
  • October 28, 2019
    industry analysis completed
  • November 11, 2019
    primary data collection protocols defined
  • November 28, 2019
    Data Collection Reflection Video
  • January 4, 2020
    Data analysis and synthesis complete
  • February 4, 2020
    Experience end
Experience
32/30 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries
Categories
Market research Product or service launch Social sciences
Skills
competitive analysis consulting research marketing strategy business strategy
Learner goals and capabilities

MMIE808 is a market research project, where students explore a particular market or customer pain point in order to deliver recommendations for future action. Students do a deep dive into an industry to analyze the macro trends within a particular market. They do secondary research to determine the size and attractiveness of the industry and primary research to explore a particular opportunity or pain within that market. The final outcome of the exercise is a detailed market analysis report.

Learners
Any level
50 learners
Project
150 hours per learner
Learners self-assign
Individual projects
Expected outcomes and deliverables

The final deliverable is a market report, that will include:

- executive summary

- brief outline of the project objectives and outcomes

- industry analysis (macro trends, competitive forces, industry attractiveness)

- primary data collection method

- analysis of data

- synthesis of findings

- recommendations for future action

- limitations and conclusions

Project timeline
  • September 16, 2019
    Experience start
  • September 23, 2019
    Project Scope Meeting Report - Industry Definition
  • October 28, 2019
    industry analysis completed
  • November 11, 2019
    primary data collection protocols defined
  • November 28, 2019
    Data Collection Reflection Video
  • January 4, 2020
    Data analysis and synthesis complete
  • February 4, 2020
    Experience end
Project Examples

Students can explore a variety of company defined market research tasks: Start in Sept 2019 and can finish anytime before Feb 2020.

Topics range from, but are not limited to:

- exploring customer brand perceptions

- validating market demand and size

- future proofing a venture/project opportunity

- testing the minimum viable product with a customer base

- exploring future opportunities within company defined markets

- new products, services, customers or ventures

- design thinking or UX research: assumption testing, experiments and user observation, interviews, and insights

- includes primary research: engaging with current or new customers

- includes secondary research: trends, new startups, research in an area

Companies must answer the following questions to submit a match request to this experience:

Assess the student for possible internship or job opportunities, and provide a reference if pleased with the students work.

Introduce the student to any contacts needed to complete the project.

Provide a dedicated contact person who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.