Master's Marketing Plan Creation
Timeline
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December 11, 2023Experience start
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January 15, 2024Monthly Check in
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February 23, 2024Project Scope Meeting
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March 22, 2024Monthly Check in
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April 29, 2024Monthly check in
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May 10, 2024Monthly check in
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August 2, 2024Experience end
Timeline
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December 11, 2023Experience start
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January 15, 2024Monthly Check in
Meeting between students and organization to ensure that progress is on track.
-
February 23, 2024Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
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March 22, 2024Monthly Check in
Meeting between students and organization to ensure that progress is on track.
-
April 29, 2024Monthly check in
Meeting between students and organization to ensure that progress is on track.
-
May 10, 2024Monthly check in
The meetings will ensure that the process is on track and timely action can be taken to course correct.
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June 21, 2024Monthly check in
Meeting between students and organization to ensure that progress is on track.
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July 31, 2024Final Presentation
Meeting between students and organization to ensure that progress is on track.
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August 2, 2024Experience end
Experience scope
Categories
Customer segmentation Digital marketing Communications Product or service launch Marketing strategySkills
digital marketing competitive analysis communications marketing strategy researchMaster's student-consultants will devise a strategy to address a marketing opportunity you have identified for your organization.
They will work with you to complete a comprehensive business analysis and strategic plan in the May - August 2025 term.
Learners
Final project deliverables include:
- A 35- 50-slide marketing plan proposal.
Project timeline
-
December 11, 2023Experience start
-
January 15, 2024Monthly Check in
-
February 23, 2024Project Scope Meeting
-
March 22, 2024Monthly Check in
-
April 29, 2024Monthly check in
-
May 10, 2024Monthly check in
-
August 2, 2024Experience end
Timeline
-
December 11, 2023Experience start
-
January 15, 2024Monthly Check in
Meeting between students and organization to ensure that progress is on track.
-
February 23, 2024Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
March 22, 2024Monthly Check in
Meeting between students and organization to ensure that progress is on track.
-
April 29, 2024Monthly check in
Meeting between students and organization to ensure that progress is on track.
-
May 10, 2024Monthly check in
The meetings will ensure that the process is on track and timely action can be taken to course correct.
-
June 21, 2024Monthly check in
Meeting between students and organization to ensure that progress is on track.
-
July 31, 2024Final Presentation
Meeting between students and organization to ensure that progress is on track.
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August 2, 2024Experience end
Project Examples
Requirements
Starting this January, Master's-level student-consultant teams of 5 or 6, will spend approximately 300 hours per team, to develop a strategic marketing plan that takes advantage of a current business opportunity you have identified for your firm
Based on the information that you provide, your goals, and student-consultants' marketing research and expertise, they will propose a strategic marketing plan the achieve your desired outcomes. This takes place from May - August 2025
Project examples include, but are not limited to:
- Evaluate your website against your objectives, make recommendations, and implement their recommendations to create a more compelling website.
- Analyze the effectiveness of your existing social media strategy and devise recommendations that they will subsequently implement.
- Identify a new customer segment for your market offering, develop a strategy to target this segment, and implement this strategy.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Minimum of 6 interactions with the students, either in person (preferable) or remotely (approximately 8-12 hours over the duration of the project).
Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address student’s questions or provide additional information.
Timeline
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December 11, 2023Experience start
-
January 15, 2024Monthly Check in
-
February 23, 2024Project Scope Meeting
-
March 22, 2024Monthly Check in
-
April 29, 2024Monthly check in
-
May 10, 2024Monthly check in
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August 2, 2024Experience end
Timeline
-
December 11, 2023Experience start
-
January 15, 2024Monthly Check in
Meeting between students and organization to ensure that progress is on track.
-
February 23, 2024Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
March 22, 2024Monthly Check in
Meeting between students and organization to ensure that progress is on track.
-
April 29, 2024Monthly check in
Meeting between students and organization to ensure that progress is on track.
-
May 10, 2024Monthly check in
The meetings will ensure that the process is on track and timely action can be taken to course correct.
-
June 21, 2024Monthly check in
Meeting between students and organization to ensure that progress is on track.
-
July 31, 2024Final Presentation
Meeting between students and organization to ensure that progress is on track.
-
August 2, 2024Experience end