Customer Profiling & Segmentation
Reporting to the CEO, you will develop an prospect customer data base to support the launch of Caddie Health’s billing solution. Specifically, you will conduct online research and direct customer outreach to profile and segment Family Health Teams across Ontario to support the future sales team.During the course of this project, you will complete the following:Align on the key data points needed to profile and segment the ~200 Family Health Teams in Ontario (e.g., associated clinics, number of and names of doctors, electronic medical record platform used, etc.) Conduct online research and phone calls to prospective customers to augment our existing Excel-based customer database of Ontario Family Health Teams. Analyze and synthesize customer database findings, and recommend the highest priority customers to target at launchShare the outputs with the Caddie Health team to collect feedback and identify recommendations for the Caddie Health sales teamYou will be required to regularly meet with the CEO to provide updates on project deliverables and iterate based on feedback.
Marketing Intern
Reporting to the CEO, you will design and develop marketing collateral to support the launch of Caddie Health’s billing solution. Specifically, you will create collateral to support the future sales team in the form of “battle cards” - details on competitors and how we will position and win business in competitive scenarios. During the course of this project, you will complete the following:Align on the set of ~5 competitors to focus on and the key details needed for competitive analysis (e.g., feature sets, services, pricing, messaging / positioning, etc.)Conduct research on each competitor, online and by phone, to collect the data on each competitorWork with the Caddie Health team to brainstorm responses to competitor value propositions that will be compelling to customer segments Synthesize findings and recommended positioning and messaging into 1-slide PowerPoint summariesShare the outputs with the Caddie Health team to collect feedback and refine the materials, and identify future collateral that should be developed for Marketing and Sales successYou will be required to regularly meet with the CEO to provide updates on project deliverables and iterate based on feedback.