TikTok Content Strategy and Analytics for GoSili

GoSili, SGM LLC is looking to enhance its presence on TikTok, a platform known for its dynamic and engaging content. The project aims to develop a comprehensive content strategy that aligns with GoSili's brand values and objectives. The primary goal is to create engaging TikTok content that resonates with the target audience, increases brand visibility, and drives growth in the Shop section. This project will provide learners with the opportunity to apply their knowledge of social media marketing, content creation, and data analysis. The team will be tasked with researching current TikTok trends, understanding GoSili's brand identity, and crafting a series of content pieces that can be scheduled over a period of time. Additionally, learners will analyze engagement metrics to assess the effectiveness of the content strategy and make data-driven recommendations for future campaigns.